Marketing Steps
Step 1
Website Dev. and SEO
Create website with Branded Domain and Keyword Sensitive Domain to increase search results.

Step 2
Begin PPC campaigns,
Google,
Yahoo,
MSN,
tyBit,

These campaigns will commence in the order that they are listed due to the amount of users and searches available on each search engine. They will also work consecutively so that we are able to understand the performance of each engine prior to starting a new campaign on another PPC network.

Keyword focus and GeoLocation will be on local markets due to the primary fact that a person searching for “Product” is generally looking for information about your product while a search for “Chicago Product” is generally looking to attain your product.

It is important to note that the PPC campaigns will filter directly into your ongoing SEO program in that we will be able to target specific keywords that are providing the greatest ROI and apply those keywords to each site and seek to gain those sites top 5 status on Search Engine Results pages. This will sharply cut your budget for PPC and allow us to develop new keywords for SEO.

The end goal will be that the lions share of traffic and earnings is generated from FREE search results and not PPC, thus greatly decreasing our adspend and increasing our return on investment.

PPC campaigns will continue after Top 5 rankings are attained however to garner returns from the Search Partners and Content Network advertising programs.

Step 3
Press Release,
A press release should be distributed through the PR Wire network of sites to increase name recognition, educate the public about the benefits of the product and increase SEO with an anchor tagged link.

This release should also be distributed to the cable news networks with benefits delineated so as to attract attention.

Step 4
Banner Ad Campaigns,
As your PPC campaigns develop begin researching local and national markets to define which sites are receiving the most traffic and begin negotiating CPM or CPA (Cost per Thousand or Cost Per Action) programs with the website owners in each market.

Step 5
Re-SEO
The best traffic is the traffic you don’t have to pay for. Sound SEO principles applied directly to local markets will yield a greater ROI for each site and should eventually replace the expensive PPC campaigns that are being run. As an ongoing program take the best keywords from your PPC campaigns and develop your inbound link anchors to include those keywords thus building our organic search results clicks.

In organic search results, 40% of clicks on a keyword do go to the Top 5 websites listed with the remaining 60% being dispersed among the local search results, and PPC ads and the remaining organic search results.

Step 6
Directories:
The use of local directories cannot be underestimated. We will develop local search listings for your company with geocentric keywords attached to each on DMOZ, Google Local Results, Yahoo Local Results, MSN Live Search, Best of The Web, Yelp.com, MerchantCircle.com, and any other local directories that are advantageous to be a part of.

Step 7
Secondary Marketing Techniques
It would be well to your products benefit to enlist the aid of online affiliate programs such as Commission Junction and LinkShare to allow the internet community to deliver you new leads for a small referral fee. This affiliate marketing strategy has proven results and is very popular in the Various Industries.

Step 8
Mixed Media
We strongly recommend a video series about your product and its uses for prospective clientele. Answers to frequently asked questions and how to’s will build trust and confidence in your company. Video series will be disseminated to all major video sharing sites.

Step 9
Internal Marketing
Your best salesperson is an existing customer. By creating referral programs and incentives for existing clients who refer you new leads builds a strong sales force and potential for creating lifetime clients.
1. Create a monthly newsletter with information on how customers can save money on various aspects of their life or improve their homes.
2. Thank you cards sent out monthly or bimonthly thanking them for their business and soliciting their input in how your company is doing.
3. A bi monthly phone call to existing clients. (NOTE! this is not a sales call, this is a how’s the family call)

Step 9
Social Networking
All of your employees must begin using Twitter and Facebook, as both a marketing and an educational tool. By following like minded individuals and the general public your company can read the pulse of the public and meet needs that most companies don’t know exist. It will also be helpful in developing relationships with people who may want to receive more information regarding your products for their clients.

Real World Advertising
It should be considered that Print, Radio, and Television advertising rates are at an all time low with the increase of internet advertising. For Brand creation it should be considered that a regional advertising program that includes all 3 may serve to push your brand forward in the public eye.
We have worked with all three mediums in both production and negotiation, and feel that if the budget is adequate it may be worthwhile.

I certainly hope that the information provided above will serve to inform you about our skills and what we can do. We have served as the primary marketing team for 2 national companies and feel that we are more than equal to the task at hand.

AS an SEO basic, if you are attempting to increase local sales, Your first keyword should always be your City Name. i.e. Fort Myers Marketing, etc.

To be clear, there is no wrong way to write a press release, there are some basic formats that you need to have but most PR website directories will provide that formatting for you. What you can do if you write a press release is make sure that there is a reason for writing it. Are you planning an event that you want people to attend? Are you planning on donating proceeds to charity? Are you donating time to a charity? What is the reason that the press or the people should care? Take some time before you send out a Press Release and make sure that the message that you are sending is one people are going to want to be read.

That said the two areas that are of the most important when it comes to your Press Release and really any post that you are going to make on the internet is the Title and the Link. It never ceases to amaze me when I see a great press release with an event that should have gotten attention but didn’t because the title was something like “Company Name donates $10,000 to local charity.” Well that’s great, short and to the point and not giving really any information at all. Hundreds of Press Releases are sent and posted every day. How can you expect anyone to find it? What are your Tags, i.e. what industry are you in? Do you have a website? What keywords are you using? The most popular keywords need to be in your title, this can’t be stressed enough because Press Release Databases get indexed and that means that if someone is looking for information on a topic, very often press releases come up. Also what is the name of the Charity? Is it famous, if it is, YOU MUST USE THE NAME! This is important because if someone searches for that Charity, you absolutely want your press release showing up as a contributor. Your new title should be “TAG, COMPANY NAME Donates $10,000 toCHARITY NAME“ or in our case, “Fort Myers Marketing Firm Andrian Marketing donates $10,000 to the Red Cross.” Can you see how many ways that our release can get read? 

The second biggest thing that is missing from so many Press Releases that I find on the internet is a link! I’ve read their releases I want to learn more, how can I find them? Some don’t even give the name of their website! A Press Release is a great way to get an inbound link to your site. For those of you who are trying to learn how to do this on your own and are not aware of this, Google ranks websites based on two things, Content and Inbound Links. The more inbound links that you have that match your content, the better your ranking will be when people search for that term. Not including a link or even an anchor tagged link in a Press Release, which is accepted on quite a few sites, is tantamount to leaving money on the table. The link you gain from your Press Release will improve the ranking of your website for the key terms in your anchor. If you think that you don’t know what an anchor tag is, I bet you’re wrong. Have you ever seen words that are colored like this “important keywords“ that links to a website? That is an anchor tagged link. The way that Google sees it is that those keywords relate to a website on the other side of that link and proceeds to give it a ranking for those keywords. I’m not saying that you need a hundred Press Releases, but to not get a free anchor tag when one is offered is a sin.

For added reference, look at www.prweb.com for great samples on writing press releases. If you know you need one now and are stuck, please don’t hesitate to call us,  I’m sure we can help you.  Call 866-990-8155 for help!