Do you have a website?

If you do, do you know how much traffic you are getting?

Do you know if your site is showing up on relevant searches for your product or service?

If you don’t have a website, you are missing out on the influx of traffic that is building in Southwest Florida. Reserving your spot now has never been simpler, by using WordPress, we can develop a website for you that will be something you can be proud of. It will also be something that you can update yourself or allow us to update for you at a price you won’t believe!

Social Networks are booming across Southwest Florida. Sites like Twitter and Facebook are becoming the next must have thing in Local Business arsenals.

Why? Because thousands of residents of Fort Myers and Naples are using them every day to network and connect with friends. If your not there, you are missing a valuable place to communicate with your customers. We include presences on these sites and full training on how to get the most out of them with every new client that joins us.

If you answered yes to having a website and no or I don’t know to the remaining questions, you are most likely missing out on leads for valuable new customers!

A quick survey of Fort Myers websites turned up one factor that was pervasive. They aren’t optimized for any search related to their product or service.

Title Tags, the words in your website code that tells Google, Yahoo, and MSN what your website are all about were either simply the name of the Store or Business, or even worse were not there!

Here’s a freebie from Andrian Marketing. The Title of your website should look like this: City Name, Service or Product Name, Business Name. That way Google knows what your site is all about.

Hint #2 these tags should be in your site description as well.

We know for a fact that one industry is missing out on over 100,000 searches for their product or service every month!

If your having trouble with getting your message out to the public, feel free to contact us locally at 239-233-9681. By email @ info@andrianmarketing.com or simply fill out the form on the contact us page!

We can deliver a comprehensive marketing package that we guarantee will be effective and not put you into hock to use it.

Contact Us Today!
For more Local Marketing advice we highly recommend you click Local Marketing

If you own or operate a Restaurant in Fort Myers and Naples, you know that there are challenges to developing a consistent “year round” customer base.

A simple school of thought for our current economy might be what can I do to bring them in, instead of waiting for them to find you!

Here are a couple of ways that Naples and Fort Myers area Restaurants can use Twitter to increase their cover count.

Twitter falls into the realm of “Micro-blogging” users get 140 characters in which to share their lives and the events therein with others. The key here is that in large markets, there are literally thousands of people who use Twitter for everything from status updates, to marketing, to planning their next trip. Many businesses even use Twitter to keep up on their public reputation!

In local markets like Fort Myers there are daily Twitter posts or “Tweets” from people looking for something to do or the best place to hang out, yet very often I see that those info requests went without any type of response from any business! This is free business that is literally asking to spend money and there is no one there to respond!

Restaurant managers and owners must have a Twitter presence when one considers the short amount of time it takes to set up a Twitter account and how amazingly fast and easy it is to actually post a message. Did I mention the added bonus for all owners and managers in a recessionary economy? IT’S ABSOLUTELY FREE!

Go to Twitter.com right now and set up an account. Use the name of your restaurant as the name of the account. Be sure that you include your website address in your profile and your address so that people can find your location. Don’t have a website yet? Shame on you! They are remarkably affordable and with WordPress becoming so easy to use and popular now is the perfect time. Contact me on how you can catch up. Once your account is set up, pick 10 people to follow, most, if not all will choose to follow you in return. You can find people in your area by searching Twitter for your city. Have your host or hostess find 10 new people every day. Trust me they know how Tweet!

Here is what you have been waiting for: How Restaurant Managers and Owners can use Twitter to increase their cover count tonight! Every night before line up, have your hostess post the following information to your Twitter account.

1. Running a happy hour? Post the details with accurate times!

2. What are your dinner specials for the evening? Let your Twitter followers know!

3. Do you have live band or a DJ? Let your Twitter followers know who they are and what kind of music they play.

4. Run a Twitter Special! Everyone who mentions your Tweet can receive a special discount or a free draft or well drink as thanks for coming in.

Now you may not jump from 100 to 150 covers over night but remember you are building powerful word of mouth advertising here. You know, the advertising you want but isn’t usually for sale.

We offer full educational training on Twitter and all Social Networks for our clients.  Contact us now and we’ll develop a personal marketing plan that will suit your needs!

Stay tuned for more Recession Marketing Techniques from Andrian Marketing, a Fort Myers Marketing Company.

Note this article was published by Andrew Brinkworth, the Founder of Andrian Marketing, on February 6, 2009

Do you have a product or service that demands local, national, or even global attention?

Let Andrian Marketing set up your Google Adwords Account absolutely free. No Charge, Gratis, Ever.

No contract, no hidden fees, no buy now pay later, just free.
NO STRINGS ATTACHED!

So we are clear, this is NOT a basic adwords account. This is a full account that has been crafted to your satisfaction!

Are you getting the most out of your current Adwords account? Let us view your account and find out if, like many advertisers, your paying too much!

Call 239-233-9681 (Long Distance: 866-990-8155) or email your company, website address, and current ad copy to
Info@andrianmarketing.com

To be clear, there is no wrong way to write a press release, there are some basic formats that you need to have but most PR website directories will provide that formatting for you. What you can do if you write a press release is make sure that there is a reason for writing it. Are you planning an event that you want people to attend? Are you planning on donating proceeds to charity? Are you donating time to a charity? What is the reason that the press or the people should care? Take some time before you send out a Press Release and make sure that the message that you are sending is one people are going to want to be read.

That said the two areas that are of the most important when it comes to your Press Release and really any post that you are going to make on the internet is the Title and the Link. It never ceases to amaze me when I see a great press release with an event that should have gotten attention but didn’t because the title was something like “Company Name donates $10,000 to local charity.” Well that’s great, short and to the point and not giving really any information at all. Hundreds of Press Releases are sent and posted every day. How can you expect anyone to find it? What are your Tags, i.e. what industry are you in? Do you have a website? What keywords are you using? The most popular keywords need to be in your title, this can’t be stressed enough because Press Release Databases get indexed and that means that if someone is looking for information on a topic, very often press releases come up. Also what is the name of the Charity? Is it famous, if it is, YOU MUST USE THE NAME! This is important because if someone searches for that Charity, you absolutely want your press release showing up as a contributor. Your new title should be “TAG, COMPANY NAME Donates $10,000 toCHARITY NAME“ or in our case, “Fort Myers Marketing Firm Andrian Marketing donates $10,000 to the Red Cross.” Can you see how many ways that our release can get read? 

The second biggest thing that is missing from so many Press Releases that I find on the internet is a link! I’ve read their releases I want to learn more, how can I find them? Some don’t even give the name of their website! A Press Release is a great way to get an inbound link to your site. For those of you who are trying to learn how to do this on your own and are not aware of this, Google ranks websites based on two things, Content and Inbound Links. The more inbound links that you have that match your content, the better your ranking will be when people search for that term. Not including a link or even an anchor tagged link in a Press Release, which is accepted on quite a few sites, is tantamount to leaving money on the table. The link you gain from your Press Release will improve the ranking of your website for the key terms in your anchor. If you think that you don’t know what an anchor tag is, I bet you’re wrong. Have you ever seen words that are colored like this “important keywords“ that links to a website? That is an anchor tagged link. The way that Google sees it is that those keywords relate to a website on the other side of that link and proceeds to give it a ranking for those keywords. I’m not saying that you need a hundred Press Releases, but to not get a free anchor tag when one is offered is a sin.

For added reference, look at www.prweb.com for great samples on writing press releases. If you know you need one now and are stuck, please don’t hesitate to call us,  I’m sure we can help you.  Call 866-990-8155 for help!

There are solutions available to you that will make the coming months not quite so quiet and Andrian Marketing is the Fort Myers Marketing Firm that can open new avenues of revenue that you might not have considered before.

We never charge for a consultation, wouldn’t you like to know what your options are before you say no?

Call us today and learn why we are the fastest growing Marketing Firm in South West Florida

Call 239-233-9681

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