Marketing Steps
Step 1
Website Dev. and SEO
Create website with Branded Domain and Keyword Sensitive Domain to increase search results.

Step 2
Begin PPC campaigns,
Google,
Yahoo,
MSN,
tyBit,

These campaigns will commence in the order that they are listed due to the amount of users and searches available on each search engine. They will also work consecutively so that we are able to understand the performance of each engine prior to starting a new campaign on another PPC network.

Keyword focus and GeoLocation will be on local markets due to the primary fact that a person searching for “Product” is generally looking for information about your product while a search for “Chicago Product” is generally looking to attain your product.

It is important to note that the PPC campaigns will filter directly into your ongoing SEO program in that we will be able to target specific keywords that are providing the greatest ROI and apply those keywords to each site and seek to gain those sites top 5 status on Search Engine Results pages. This will sharply cut your budget for PPC and allow us to develop new keywords for SEO.

The end goal will be that the lions share of traffic and earnings is generated from FREE search results and not PPC, thus greatly decreasing our adspend and increasing our return on investment.

PPC campaigns will continue after Top 5 rankings are attained however to garner returns from the Search Partners and Content Network advertising programs.

Step 3
Press Release,
A press release should be distributed through the PR Wire network of sites to increase name recognition, educate the public about the benefits of the product and increase SEO with an anchor tagged link.

This release should also be distributed to the cable news networks with benefits delineated so as to attract attention.

Step 4
Banner Ad Campaigns,
As your PPC campaigns develop begin researching local and national markets to define which sites are receiving the most traffic and begin negotiating CPM or CPA (Cost per Thousand or Cost Per Action) programs with the website owners in each market.

Step 5
Re-SEO
The best traffic is the traffic you don’t have to pay for. Sound SEO principles applied directly to local markets will yield a greater ROI for each site and should eventually replace the expensive PPC campaigns that are being run. As an ongoing program take the best keywords from your PPC campaigns and develop your inbound link anchors to include those keywords thus building our organic search results clicks.

In organic search results, 40% of clicks on a keyword do go to the Top 5 websites listed with the remaining 60% being dispersed among the local search results, and PPC ads and the remaining organic search results.

Step 6
Directories:
The use of local directories cannot be underestimated. We will develop local search listings for your company with geocentric keywords attached to each on DMOZ, Google Local Results, Yahoo Local Results, MSN Live Search, Best of The Web, Yelp.com, MerchantCircle.com, and any other local directories that are advantageous to be a part of.

Step 7
Secondary Marketing Techniques
It would be well to your products benefit to enlist the aid of online affiliate programs such as Commission Junction and LinkShare to allow the internet community to deliver you new leads for a small referral fee. This affiliate marketing strategy has proven results and is very popular in the Various Industries.

Step 8
Mixed Media
We strongly recommend a video series about your product and its uses for prospective clientele. Answers to frequently asked questions and how to’s will build trust and confidence in your company. Video series will be disseminated to all major video sharing sites.

Step 9
Internal Marketing
Your best salesperson is an existing customer. By creating referral programs and incentives for existing clients who refer you new leads builds a strong sales force and potential for creating lifetime clients.
1. Create a monthly newsletter with information on how customers can save money on various aspects of their life or improve their homes.
2. Thank you cards sent out monthly or bimonthly thanking them for their business and soliciting their input in how your company is doing.
3. A bi monthly phone call to existing clients. (NOTE! this is not a sales call, this is a how’s the family call)

Step 9
Social Networking
All of your employees must begin using Twitter and Facebook, as both a marketing and an educational tool. By following like minded individuals and the general public your company can read the pulse of the public and meet needs that most companies don’t know exist. It will also be helpful in developing relationships with people who may want to receive more information regarding your products for their clients.

Real World Advertising
It should be considered that Print, Radio, and Television advertising rates are at an all time low with the increase of internet advertising. For Brand creation it should be considered that a regional advertising program that includes all 3 may serve to push your brand forward in the public eye.
We have worked with all three mediums in both production and negotiation, and feel that if the budget is adequate it may be worthwhile.

I certainly hope that the information provided above will serve to inform you about our skills and what we can do. We have served as the primary marketing team for 2 national companies and feel that we are more than equal to the task at hand.

AS an SEO basic, if you are attempting to increase local sales, Your first keyword should always be your City Name. i.e. Fort Myers Marketing, etc.

There are solutions available to you that will make the coming months not quite so quiet and Andrian Marketing is the Fort Myers Marketing Firm that can open new avenues of revenue that you might not have considered before.

We never charge for a consultation, wouldn’t you like to know what your options are before you say no?

Call us today and learn why we are the fastest growing Marketing Firm in South West Florida

Call 239-233-9681

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